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Product Design


Product Design

Agile, innovative and state of the art concurrent/collaborative Product Designs utilizing software tools that enable strong and predicable solutions exceeding our customers’ yield, performance and cost expectations. 

Flexible, cost effective design solutions with an emphasis on quality and performance. 

Royal Advantage

Our product designs offer the highest delivered quality, performance and commercial competitiveness. Optimization - prior to launch - is always our ultimate target.  

Our customers enjoy the best performance levels with respect to current density, the highest levels of quality with thanks to simplified, repeatable processes, and commercial competitiveness based on our product designs’ inherent value advantages compared to the competition. 

Royal Process 

Royal Power Solutions is the automotive market leader in Red Metal battery or power connection products.  

Performance. Our Engineering team validates “virtually” in our in-house Innovation and Testing Center. 

Always in the forefront of our conceptual solution design and development, commercialization (cost) is a key performance indicator for our design engineering and cost analysis teams. 

We forecast market trends, listen to our customers’ needs and collaborate on specifications, goals and timelines. We then engage our company’s assets to exceed these targets and present product design solutions that enable higher performance, longer life, the highest quality, easier serviceability and lower costs. 


  • Sixteen (16) seats of Siemens NX Design software
  • Two (2) seats of NX EasyFlow and SimCenter software
  • Rapid Prototyping in both plastic and metal performed in-house or at strategic suppliers
  • Design capabilities in Carol Stream, IL, Canton, MI, and Queretaro, MX
  • “Resident” application engineers in OEM’s to support directed source products

Learn more about Royal’s product design attributes and capabilities. Download our Product Design presentation.